The new Blugirl advertising campaign highlights the dual soul of the 2015-2016 Autumn/Winter collection.
The contrast between the boyish attitude and the romantic spirit of the Blugirl woman emerges in the oversized coats, featuring tartan geometric pattern and typical autumn colours, matched with voluminous dresses in silk georgette or in enveloping wool knitted tops worn over delicate lace dresses.
The location perfectly complements the liveliness and the irreverence of the prints, naturally and organically playing with contrasts. Flowers, fruits and ornithological elements interact with typically masculine Scottish check patterns and rich liberty motifs with a vintage feel.
The characteristic Brit eccentricity, highlighted by the mix of different patterns and textures, is juxtaposed to the rigour and the understatement of the winter settings of a British beach, creating a pleasant visual contrast.
A clean and fresh image, full of the Blugirl woman distinctive joie de vivre, is emphasized by the mysterious atmosphere of the winter sea.
